Market Analysis of Electric Scooters from the Perspective of Customer Demand
1. Target Customer Groups and Their Needs
Electric scooter users mainly include:
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Urban Commuters: Need an efficient and convenient short-distance transportation tool, focusing on battery range, speed, safety, and portability.
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Delivery Personnel (Couriers/Food Delivery): Require long battery life, high power, and stability for frequent and long-duration use.
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Students: Look for cost-effective and easy-to-operate scooters, often valuing design and smart features.
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Extreme Sports and Tech Enthusiasts: Interested in power, speed, acceleration performance, and advanced smart control features.
2. Key Market Demands
(1) Battery Range and Performance
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Battery range is one of the top concerns for customers, especially for commuters and delivery riders who need at least 40-50 km per charge.
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Large-capacity batteries (e.g., 40Ah or more) and efficient energy management systems are becoming market trends.
(2) Power and Speed
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Traditional electric scooters usually have motors ranging from 350W to 2000W, while high-end models like the G14 feature a 10,000W motor, meeting demands for extreme speed and climbing performance.
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For urban commuting, an ideal speed range is 25-40 km/h, while enthusiasts seek speeds above 50 km/h.
(3) Portability and Folding Design
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Many users need to carry their scooters onto public transport or store them in car trunks, making lightweight and foldable designs crucial.
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High-performance models can gain more market appeal with a convenient folding mechanism.
(4) Smart Features and User Experience
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Features such as NFC card unlocking, password unlocking, and app-based remote control enhance security and convenience.
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Real-time data visualization (e.g., battery level, speed, range) and smart adjustments (e.g., speed modes, energy recovery) are becoming increasingly attractive to consumers.
(5) Safety and Durability
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Braking System: Dual disc brakes or electronic braking ensure safe riding.
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Shock Absorption: Good suspension enhances comfort, especially on rough terrains.
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Water and Dust Resistance: An IPX5 or higher rating allows for use in various weather conditions.
3. Market Trends and Competitive Analysis
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High-Performance Market: High-power, long-range electric scooters like the G14 are catering to high-end consumers, competing with brands such as Kaabo and Dualtron.
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Smart Technology Adoption: More brands are integrating smart features such as app connectivity, remote control.
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Regulatory Impact: Different countries have varying regulations on speed, power, and usage zones, requiring compliance for local sales.
4. Conclusion: How to Meet Customer Needs?
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Optimize battery performance by offering fast charging and long-range solutions.
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Enhance smart features such as NFC unlocking and app-based controls to improve user engagement.
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Improve portability by balancing high performance with lightweight, easy-to-fold designs.
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Strengthen safety features with dual braking, shock absorption, and waterproofing to enhance durability.
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Localize marketing strategies by adjusting product specifications to comply with different market regulations.
Contact Us
For more details or to get a quote, feel free to contact us via WhatsApp: +8618098146253. Our professional team is ready to assist you in choosing the perfect electric scooter for your needs.
Choose Geofought for high-quality electric scooters and enjoy a new, eco-friendly riding experience today! 🚀